Your company is on Facebook and Twitter, so what?

You read the “latest” proclamation from some social media expert and created Facebook and Twitter accounts? Now what?

If you think that is the answer to your marketing question, you are asking the wrong question. Social media does provide a channel for releasing timely information. But to whom? Your current fans/followers? Yes. The message may be relevant, but not personal. Without that element you will not get your customers attention, much less their loyalty.

Why would someone follow you on Facebook or Twitter? Do things change so quickly/constantly in your business that you can issue daily messages that are important to your customers? How does social media fit into the overall marketing strategy of your company?

With the end in mind, can you convert your followers into loyal customers? Do you know your conversion rate? Tracking that information is important to determine what’s working and what’s not. Your comprehensive marking strategy must include robust data capture, customer/prospect engagement, and analytics. Your competitors are doing it, shouldn’t you?

Want to know more? Learn how companies are using social media as just one facet to a successful comprehensive marketing strategy that can be objectively analyzed. Visit http://www.xtelligenceci.com or sign up here to view a short educational presentation.

Andrew…