What would your favorable rating be?

When I look to buy something on ebay, the first thing I look at is the favorable rating.  If the rating is high, great, otherwise I am on to the next seller.  The next most important statistic is the number of users rating the seller.  If there are 10 or less, buyers beware, it could just be their family and friends.  If the number is in the hundreds/thousands, now we are in business!

With that thought in mind, what would your company look like online if it were an ebay seller?  How can you find out?  Most companies do a survey every one to five years.  That might provide some benchmark for future measurement, but lacks the relevancy of a poll post purchase, such as ebay.

Surveying your customers is one of the critical pieces of the personal dialogue your company should establish with each client to promote customer retention.  It should be automatic, based on purchase date/amount, etc., and must be backed up with a process to keep that dialogue going.

More about WayPoint:  our message is simple, why not make marketing decisions based on objective data?  Our services are geared toward capture of customer/prospect information and behavior, instant analytics that distill that data to actionable information, then using that information to engage your customer to increase customer retention, prospect conversion, and build profit.  Our mission is a positive return on investment in year one.