The same scenario plays itself out around twice a week. Four of us from the office decide to go out to lunch together. We invariably look at each other and say "Where do you want to go?" And then there is a moment of silence since no one wants to choose. Finally someone says "pizza" and then another says, "No, I had that last night."
We have been to roughly a dozen restaurtants in the area and typically frequent five of them. Question: Where are the messages from these restaurants (email or text), telling us about their specials, deals, new items, chances to win prizes - anything???
Then we let the driver choose, walk in, sit down, order, eat, pay and leave and NO ONE at the restaurant tries to engage us, learn more about us, or try to get our contact info. Do they even want our repeat business?
There are too many options and most restaurants are doing nothing to stand out and become a first choice when we ask the question, "Where do you want to go."