I can admit it.  I was not a big soccer fan.  However, after a couple of years in Central America I was converted.  Watching first hand the passion that players and patrons had for soccer turned me into an avid fan.  Once you know the rules, strategy and tactics, it becomes a very entertaining.  After a few months in Costa Rica I somehow found myself on a soccer team.  At first I played forward.  I was not very good and my team mates would rarely pass me the ball.  I found this frustrating as they would constantly implore me to “run up” and “run back.”   Finally they found a home for me and I was one of the best goalies they had.  My team mates just had to get to know my preferences, habits, etc.

This year the World Cup has been full of great play, suspense, and upsets.  Big props to the Team USA for making it through to the next round.

If you think about it, there is definitely a parallel between Team USA world competition and what you as a business owner experience on a daily basis:

But still Team USA prevailed.  The key was they held their destiny in their own hands, and they took care of business.  They kept their eye on the one thing that was important. The team.

It’s the same for you.  You hold the hold the key to your destiny in your own hands.  Will you take care of business?  Aren’t your customers part of your team story?

If these questions are of interest to you in your business, I would like you to consider Xtelligence from WayPoint - the services and tools you need to transform your business.

Please contact me and let's talk.  Ten minutes of your time could double your bottom line.  Perhaps we can even chat a bit about the World Cup! Contact me directly at 602 635 1041

Also, mark the date.  We will be broadcasting an Xtelligence webinar on July 14th at 10:00am PST. To register, please visit Xtelligence online.

GO USA!

Andrew